Writing for outdoor. The 7-word limit. The nature of placement: where is the media? Car traffic or foot traffic? Is it over/near a certain business or landmark? How does that affect creative?
Working with word banks. Finding Threads. Finding Treasure: Dig lots of little holes or one big one?
Twitter: A headline writers medium. Start a competition: Writers with existing accounts have their follower numbers recorded as a baseline. Writers without account need to establish one. Winner will have acquired the most followers by week 9. Prize to winner at teacher’s discretion.
Assignment:
Write a copy-driven OOH campaign for CNN or REI.
Inspirational writing sample
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