Monday, April 6, 2009

Week 5: Think shallow.

Write a Deep Thought
“The face of a child can say it all, especially the mouth part of the face.”
“It’s too bad that whole families have to be torn apart by something as simple as wild dogs.”
“It takes a big man to cry, but it takes a bigger man to laugh at that man.” Deep Thoughts by Jack Handey is classic Saturday Night Live. And it’s a great exercise in how absurd humor can get someone’s attention. How you can lead your reader one way and turn around and surprise them at the last minute. Once you’ve done that, you’ve got them right where you want them. Reading on. With your ad in the palm of their hand.

Assignment:
Create a campaign for Hedonism Resorts or Home Depot in the style of Jack Handey’s Deep Thoughts.
Revise Dunkin Donuts or Toys 'R Us work
Inspirational writing sample

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