Message consistency across multiple media. How make sure that a campaign stays on message no matter what the touch points are with consumers. How to make sure that offline work supports online work and vice-versa.
Assignment:
Surprise client. Create a copy-driven campaign message and then communicate that message consistently using executions in each of the following media: print, Web banners, OOH, Twitter page, Facebook page, Emails, Blogs, etc.
Inspirational Writing Sample
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