Emails: Why you’ll hate them and why you should love them. Cover “best practices”: CTA, straight focus, and above/below fold considerations. Also discuss Subject headings and how to avoid spam filters.
Assignment:
Create a three-email campaign from Livestrong.com promoting the various fitness program tools the site offers. Your goal is to get readers to visit the site and register.
Revise Hedonism or Home Depot Work
Inspirational Writing Sample
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