Week 2: Print isn't dead, it's bad.

Writing for print. Someone said long ago that “Print is Dead.” They were very wrong. The print ad is still the most visible showcase for the brilliance of a writer. To tag or not to tag?

Writing modalities: how do you write? How does the mode of writing you use affect the type of ideas you generate. What works best for you? How to shake things up an get out of a rut.

Assignment:
Write a copy-driven print campaign for Jell-o or Mack Trucks
Revise CNN or Mack Trucks work
Inspirational writing sample