The Caption Headline
We live in a visual age. Some ads rely on hyperbole visuals, visuals that are an exaggeration, a visual pun. With hyperbole visuals, don’t try and be clever with your headline. A clever headline just ads another pun and competes too much with the visual. Instead, keep it straight and simple like a caption describing what we’re seeing. Straight headlines work best.
Assignment:
Revise all current work for final review
Inspirational Writing Sample
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.