Week 3: Always be closing.

Web Banners. Banners are the opening/pick-up line, not the date. Focus on attracting interest and a call to action (CTA), not the interaction. That, like the date, comes after you’ve successfully inspired interest.

Word play: Think of all the word plays, rhymes, popular sayings you know or use a dictionary of quotations, alter some words to write some headlines of your own. The point is not so much to integrate a quotation or idiom into your ad, as it is to be an exercise that helps stimulate new ideas.

Suggested Assignment
Write a classic 468 x 60 pixel banners campaign for Baby Gap or Netflix
Revise Jell-o or Mack Trucks work
Inspirational writing sample