Message consistency across multiple media. How make sure that a campaign stays on message no matter what the touch points are with consumers. How to make sure that offline work supports online work and vice-versa.
Assignment:
Surprise client. Create a copy-driven campaign message and then communicate that message consistently using executions in each of the following media: print, Web banners, OOH, Twitter page, Facebook page, Emails, Blogs, etc.
Inspirational Writing Sample
Monday, April 6, 2009
Week 8: Not getting in the way.
The Caption Headline
We live in a visual age. Some ads rely on hyperbole visuals, visuals that are an exaggeration, a visual pun. With hyperbole visuals, don’t try and be clever with your headline. A clever headline just ads another pun and competes too much with the visual. Instead, keep it straight and simple like a caption describing what we’re seeing. Straight headlines work best.
Assignment:
Revise all current work for final review
Inspirational Writing Sample
We live in a visual age. Some ads rely on hyperbole visuals, visuals that are an exaggeration, a visual pun. With hyperbole visuals, don’t try and be clever with your headline. A clever headline just ads another pun and competes too much with the visual. Instead, keep it straight and simple like a caption describing what we’re seeing. Straight headlines work best.
Assignment:
Revise all current work for final review
Inspirational Writing Sample
WEEK 9: Final review and turning in the work.
Review of work in preparation for 10th week evaluation.
All work will be printed and turned in for review.
All work will be printed and turned in for review.
Week 10: Evals
10th week evaluation. Each instructor meets with each student to evaluate the student’s progress in this particular class for the quarter. Evaluation is recorded on Student Evaluation Form. Instructor chooses projects for end-of-quarter judging and exhibit.
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